As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
The Big Think: How Adland Can Do More to Support Parents and Parents-to-Be
Our HR Director, Lisa Bent, recently shared initiatives supporting working parents across our agency and the Captivate group in a feature for LBB Online, alongside other industry leaders championing a more inclusive, family-friendly workplace.
How fan-first strategies can enable brands to harness the power of fandom
Off the back of our insights event at Outernet London last week, our Managing Director, Louisa O'Connor spotlighted the key cultural shifts reshaping consumer behaviour and revealed our playbook for building real, authentic connections in an article for Marketing Beat.
The Campaign Podcast - Why are brand experiences bucking the decline in marketing budgets trend?
Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out their homes to attend an event.
What’s the secret to winning a pitch?
Our Managing Director, Louisa O'Connor shared her top tips on how best to navigate pitching stages, in an article for The Drum.
Campaign Experience Awards winners 2025: Creative Experience Agency (Small)
We are beyond ecstatic to share, we’ve been crowned Small Creative Experience Agency of the Year at the Campaign Experience Awards 2025.
Advertising Week Europe: Our key Takeaways!
While Advertising Week Europe is known for its focus on traditional advertising, we, as a brand experience agency, walked away with key insights that speak to the future of authentic connection and impactful engagement. Read here for our key takeaways from the week.
The Runway Revolution
As part of Feb’s Seen & Heard, we sat down with our Associate Art Director, Paul-John Titterton, to explore this evolution further.
5 Minutes with… Natasha Broady
With 15+ years of agency experience, working for some of the world’s biggest brands, including LEGO, Coca-Cola and TikTok, Natasha sat down with LBBonline to share her biggest career lessons, the projects that have shaped her and a few tips on why marketeers should consider brand experience.
The leading brand activations from SXSW 2025
Fresh off the buzz of SXSW Austin, we caught up with some of the team to hear which brand activations caught their eye this year and why.
Producing Tomorrow’s Producers: Experiential Production Needs Consistency, Teamwork and Passion
Our talented Senior Production Manager, Steven Abbott, has been featured in Little Black Book’s ‘Producing Tomorrow’s Producers’ series where he reveals the biggest lessons he’s learned throughout his career, the evolution of production within the experiential industry and his advice for aspiring producers.
#EventProf of the week: Emily Waind, Seen Presents
We’re thrilled to share that our talented Project Manager, Emily Waind, has been featured in Standout Magazine’s hashtag#EventProf of the week series!
What’s In and What’s Out for Brand Experiences in 2025?
Our Managing Director, Louisa O'Connor, gave her opinion in BizBash’s recent article alongside other experiential experts including, Arianna Lebed, Heather Feit, and Jess Fisher.
The Drum’s Agencies to Watch 2025
The Drum have named their 2025 ‘Agencies to Watch’, and guess who made the cut...
Industry Optimistic for 2025 After Bellwether Report Reveals Budget Growth
Our Managing Director, Louisa O'Connor summed up her thoughts on the report findings and the current UK events landscape in an article for Little Black Book alongside, other experiential experts including Chris Ambidge and Matt Lewis.
15 Takes on What CES Meant for the Year Ahead
Our Managing Director, Louisa O'Connor shared her thoughts on how CES set the stage for the year ahead, in an article for Little Black Book.
The Year Ahead 2025: Experiences
Our Senior Strategist, Jay Davis shared his predictions for the experience industry in Campaign UK’s ‘Year Ahead’ feature.
20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
Our Managing Director, Louisa O'Connor, shared her thoughts on this in an article for BizBash this week alongside other industry professionals including David Ogiste and Sophie Billi-Hardwick.
Did Nostalgia Rule 2024's Creativity
Our Associate Creative Director, Emily Lyddon, has shared her favourite brands, campaigns and the two creative principles that stood out for her this year, in an article for Little Black Book.
The Lists 2024: Top 10 live experiences
We’re thrilled to share our McDonald's ‘Best Burger’ campaign at Outernet London in collaboration with Red Consultancy has been voted no. 4 in Campaign's top 10 live experiences of 2024.