As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
The leading brand activations from SXSW 2025
Fresh off the buzz of SXSW Austin, we caught up with some of the team to hear which brand activations caught their eye this year and why.
The Runway Revolution
As part of Feb’s Seen & Heard, we sat down with our Associate Art Director, Paul-John Titterton, to explore this evolution further.
Producing Tomorrow’s Producers: Experiential Production Needs Consistency, Teamwork and Passion
Our talented Senior Production Manager, Steven Abbott, has been featured in Little Black Book’s ‘Producing Tomorrow’s Producers’ series where he reveals the biggest lessons he’s learned throughout his career, the evolution of production within the experiential industry and his advice for aspiring producers.
#EventProf of the week: Emily Waind, Seen Presents
We’re thrilled to share that our talented Project Manager, Emily Waind, has been featured in Standout Magazine’s hashtag#EventProf of the week series!
What’s In and What’s Out for Brand Experiences in 2025?
Our Managing Director, Louisa O'Connor, gave her opinion in BizBash’s recent article alongside other experiential experts including, Arianna Lebed, Heather Feit, and Jess Fisher.
The Drum’s Agencies to Watch 2025
The Drum have named their 2025 ‘Agencies to Watch’, and guess who made the cut...
Industry Optimistic for 2025 After Bellwether Report Reveals Budget Growth
Our Managing Director, Louisa O'Connor summed up her thoughts on the report findings and the current UK events landscape in an article for Little Black Book alongside, other experiential experts including Chris Ambidge and Matt Lewis.
15 Takes on What CES Meant for the Year Ahead
Our Managing Director, Louisa O'Connor shared her thoughts on how CES set the stage for the year ahead, in an article for Little Black Book.
The Year Ahead 2025: Experiences
Our Senior Strategist, Jay Davis shared his predictions for the experience industry in Campaign UK’s ‘Year Ahead’ feature.
20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
Our Managing Director, Louisa O'Connor, shared her thoughts on this in an article for BizBash this week alongside other industry professionals including David Ogiste and Sophie Billi-Hardwick.
Did Nostalgia Rule 2024's Creativity
Our Associate Creative Director, Emily Lyddon, has shared her favourite brands, campaigns and the two creative principles that stood out for her this year, in an article for Little Black Book.
The Lists 2024: Top 10 live experiences
We’re thrilled to share our McDonald's ‘Best Burger’ campaign at Outernet London in collaboration with Red Consultancy has been voted no. 4 in Campaign's top 10 live experiences of 2024.
Seen Presents hires Emily Lyddon-Towl and Lucy Ducker as ACDs
We’re proud to officially welcome Emily Lyddon and Lucy Ducker to the team as Associate Creative Directors!
An Interview with Seen Present’s Marketing Manager, Sarah Showler
Our talented Marketing Manager, Sarah Showler has been featured in Because of Marketing! In this exciting feature, Sarah details how she got into the marketing industry, tips on measuring the success of brand experience and the evolving role of brand experience in marketing strategies.
Trend Inflation and Cultural Suffocation: Can Brands Jump on Trends Without Squashing Them?
Our Senior Strategist, Jay Davis explores ‘trend inflation’, details how it’s leading to cultural suffocation and poses three critical questions brands should be asking themselves before hopping onto the next trend bandwagon
Is Gen Z Now Old News?
Our Copywriter, Salomé Tucker shared her thoughts about the recent shifts in the evolving marketing industry for MAD//Fest’s, latest Female Leaders’ Club article.
Beige 2 Brilliant: Bringing creativity back to your B2B event marketing?
Our Senior Creative Strategist, Jay Davis shakes things up with a bold case for ditching the drab and embracing the same creative flair that B2C audiences get by default, regardless of budget size.
How the Evolution of Music Marketing can Enrich your Strategic Thinking
Our Senior Creative Strategist, Jay Davis, dives into the three core challenges rippling through the music industry that every marketer can learn from, and how best to overcome them.
Behind the Wheel: Seen Presents on Launching Volvo EX30 with Experiential Marketing
Our Design Director, Chris Blaydes was featured in Little Black Book’s latest feature of ‘Behind the Work’, talking all things Automotive.
Is the Don Draper look dead? How adland dresses for business success today
Our Managing Director, Louisa O'Connor shared her thoughts on why traditional dress codes are becoming a thing of the past, in an article for The Drum.