15 Takes on What CES Meant for the Year Ahead
Image via LBB
It’s no surprise that AI was a major theme across CES, dominating most stages and brand activations at the festival. However, brands such as LG were keen to balance the tech innovation with emotion. Drawing on relatable topics such as health and entertainment needs, they discussed the concept of “affectionate intelligence” and how AI-powered innovations can add value by improving day-to-day tasks and, in turn, positively impact everyday life and emotional well-being.
AI robots were also out in full force this year. Interestingly, the less complex robots - from lawn mowers to vacuum cleaners - that help with everyday tasks seemed to reign supreme. Although impressive, Realbotik’s Aria robot, which is geared at offering more human-based companionship and emotional support, got a “wow, what is that” on the floor but then failed to sustain engagement because people still want that authentic human connection.
Striking a balance between tech innovation and human emotion will be a key play for brands this year…