Producing Tomorrow’s Producers: Experiential Production Needs Consistency, Teamwork and Passion
Seen Presents senior production manager Steve Abbott reflects on how to bring up the next great generation of experiential production experts
Steve Abbott is an experienced senior production manager with over 14 years in the consumer events and experiential marketing industry.
Starting his journey as an office assistant at ITCH Agency, Steve quickly rose through the ranks, working with leading agencies such as LS Events, Wonder, Amplify, XYZ, and now Seen Presents.
Throughout his career, Steve has managed a diverse portfolio of high-profile projects, collaborating with renowned brands including Nike, Google, and IKEA, to produce large- scale festival site production at events like Field Day and Love Supreme to corporate events and exhibitions.
Today, Steve continues to push the boundaries of event production, delivering innovative experiences and making waves in the industry.
LBB> What advice would you give to any aspiring producers hoping to make the jump into production?
Steve> It’s all about experiences. Spend time with suppliers at their workshops – get that face time and onsite exposure. Watch how things come together, see what tech talks to what, watch a CNC programmer in action to really understand the process.
Also, never underestimate the value of a good drawing. Sit alongside your 3D designers and CAD gurus–learn their workflows, ask questions, and get familiar with the tools they use. The more you understand, the better you'll be at bringing creative projects to life.