5 Minutes with… Natasha Broady
The client services director at brand experience agency Seen Presents on her entrepreneurial upbringing, brands that inspire her and how the agency helped make the epic TikTok LIVE Fest event happen.
Natasha Broady is client services director at Seen Presents, a London-based brand experience agency that takes pride in being female-led.
Prior to joining Seen Presents, Natasha was the global partnerships lead at Universal Music Group from July 2019 to November 2022. Her earlier career includes positions such as vice president at Sunshine, head of integrated lifestyle and experience at Exposure, and associate board director at Cake Group, where she collaborated with brands like Coca-Cola and British Airways.
In her current role since 2022, Natasha has been instrumental in strategic collaborations such as Seen Presents’ partnership with TikTok to produce LIVE Fest, bringing together 650 creators and 30 different clients. Whether it’s launching the Volvo EX30 via a multi-sensory experience or treating advertisers as fans for Netflix’s Cannes Lions installation, she’s obsessed with leading the way for brand experiences alongside her clients.
LBB’s Alex Reeves got to know Natasha a bit better.
LBB> What was your upbringing like and how has it shaped you as a person?
Natasha> I came from an entrepreneurial family, my grandparents and both my parents had businesses. My dad was in fashion wholesale, and my mum still has an underwear and swimwear business, so I think entrepreneurship was in my blood from a very early age. From the age of 14 years, I was either on the shop floor doing fittings, going to buying meetings, or selling thousands of garments. Even though I didn’t want to go into the family business, the experience gave me the confidence to believe I could achieve anything I set my mind to, as well as the drive and hunger to do something exciting with my life.