As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
2024 Cannes Lions: What did we see?
Has the Tide turned for brands at SXSW?
Article
03.03.2024
What does a laundry detergent brand have to do with ‘the convergence of tech, film, music, education, and culture’?
Has any good come from the Glasgow Wonka experience?
Campaign
01.03.2024
Seen Present’s Managing Director Louisa O’Connor comments on the Glasgow Wonka Experience.
From Gendered To Neutral - The New Era Of Brand Experiences
Female Leaders Club
11.03.2024
Louisa O'Connor, Managing Director of experiential events agency, Seen Presents looks at how the marketing landscape has evolved, moving away from gender-specific brand experiences towards a more nuanced and inclusive approach.
When a food & drink trend reaches its sell-by date, how should brands respond?
The Drum
20.02.2024
Our Managing Director, Louisa O’Connor, comments on how businesses can plan for the long term.
Screen to Stage; Brand experience poised to steal the Spotlight at Super Bowl 2024
Article
08.01.2024
With the highly anticipated hashtag #SBLVIII right around the corner, brands are fighting for consumer attention on and off the screen.
At $7million for a 30-second ad slot, are brands starting to see more value in investing in authentic and impactful experiences?
#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents
Creative Pool
05.01.2024
Seen Presents’ managing director, Louisa O’Connor, delves into her journey in the experience industry and future aspirations.
ITV partners with Seen Presents to refresh ITV Palooza 2023 experience
Event Industry News
31.10.2023
Seen Presents is proud to announce a new strategic partnership with ITV, the UK’s leading commercial broadcaster, for their much-anticipated annual event, ITV Palooza, taking place on 21st November.
What do they do all day? Seen’s Melisa Dagli on the role of an associate project director
The Drum
13.09.2023
As part of The Drum’s series demystifying the many job titles that make up adland, Melisa Dagli talks us through the role of associate project director here at Seen Presents.
Campaign Experience Awards winners 2023:
Event Team
Campaign
30.03.2023
Proudly female-led, Seen Presents has experienced a veritable whirlwind of a year and has won Event Team of the Year at the Campaign Experience Awards.
5 minutes with… Louisa O’Connor
Article
05.07.2024
Major Players
28.03.2023
Whilst on site delivering our very own activation for Netflix, our team took some time out to see how some of the most renowned tech brands turned up at the festival this year.
Read more.
Business Manager Emma Stephenson sat down with experiential leader, Louisa O'Connor to talk through experiential at Seen Presents, the trends forecast for this year as well as some crucial elements to soaring success in the events space.
McDonald’s hosts immersive experience at London’s Outernet
Campaign
19.04.2024
Seen Presents in Campaign UK magazine for our work with Red Consultancy and McDonald's
Still Cautiously Optimistic:
British Industry Responds to IPA Bellwether Report for Q1 2024
Little Black Book
18.04.2024
Our Client Services Director, Natasha Broady, summed up her thoughts on this update and the current brand experience landscape.
The True Cost of Experiential Sustainability
Creativepool
03.07.2024
Our Creative Director, Jonathan Bates shared his opinion on why brands are reluctant to invest in sustainable practices and how we, at Seen Presents, have made a conscious effort to drive event sustainability across our projects.
Read more.
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
BizBash
28.06.2024
Seen Present’s project for Netflix has been spotlighted in Bizbash’s roundup of brands that ‘Stole the Show’ at Cannes Lions, amongst other industry giants!
Is B2B dead?
M&IT
18.06.2024
Our Managing Director, Louisa O'Connor, shared her thoughts on how to revolutionise B2B brand experiences to attract and engage new audiences.
Experiential Marketing: “Feasts for the Eyes, Ears and Soul”
Little Black Book
22.05.2024
Our previous Creative Director, Jonathan Bates, delved into his creative process unveiling how he infuses imagination and delight into immersive experiences and the current challenges impacting creativity across our industry.
Using Music and Sound Design to Tell Stories and Create Immersive Experiences
Creativepool
23.05.2024
Our Design Director, Chris Blades delves into the discusses the importance of music and sound when designing brand experiences.
Long Live the Experience Era
Insights
15.07.2024
Did you miss our insights event and webinar? We’ve got you covered.
Read more.
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Event Marketer
03.07.2024
Seen has been recognised for bringing Netflix’s most iconic shows to life at Cannes Lions 2024! From interactive experiences like the “Squid Game” challenge to the immersive rooftop takeover.
Read more.
With the WFH battle still raging, how are agencies finding the right balance?
The Drum
01.08.2024
Our managing director, Louisa, speaks on the problems and advantages of WFH and getting the right balance.
Read more.
Can brands engage Gen Alpha girls to prevent them from quitting sport for good?
Campaign
12.08.2024
Jay, our senior strategist speaks on how this year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.
Read more.
The Fascinating Early Jobs of 12 Event Professionals
BizBash
13.08.2024
Our MD, Louisa talks about her professional origin story alongside industry professionals. We learn how they started in the most unexpected places.
Read more.
Revolutionizing Brand Experience: Will AI create new value or destroy the human fabric of brand experience?
Article
12.09.2024
Our Senior Creative Strategist, Jay Davis, delves into AI’s ever-growing role in our industry.
Read more.
Experiential enters
the AI era
Article
12.09.2024
We’ve rounded up some of the best-in-class activations from this year, where brands took their IRL experiences to the next level with a sprinkle of AI magic.
Read more.