As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
Our Copywriter, Salomé Tucker shared her thoughts about the recent shifts in the evolving marketing industry for MAD//Fest’s, latest Female Leaders’ Club article.
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Is Gen Z Now Old News?
Article
10.10.2024
How the Evolution of Music Marketing can Enrich your Strategic Thinking
Female Leaders Club
10.10.2024
Our Senior Creative Strategist, Jay Davis, dives into the three core challenges rippling through the music industry that every marketer can learn from, and how best to overcome them.
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2024 Cannes Lions: What did we see?
Article
05.07.2024
Whilst on site delivering our very own activation for Netflix, our team took some time out to see how some of the most renowned tech brands turned up at the festival this year.
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Has the Tide turned for brands at SXSW?
Article
03.03.2024
What does a laundry detergent brand have to do with ‘the convergence of tech, film, music, education, and culture’?
Has any good come from the Glasgow Wonka experience?
Campaign
01.03.2024
Our Senior Strategist, Jay Davis explores ‘trend inflation’, details how it’s leading to cultural suffocation and poses three critical questions brands should be asking themselves before hopping onto the next trend bandwagon
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Seen Present’s Managing Director, Louisa O’Connor, comments on the Glasgow Wonka Experience.
From Gendered To Neutral - The New Era Of Brand Experiences
Female Leaders Club
11.03.2024
Louisa O'Connor, Managing Director of experiential events agency, Seen Presents, looks at how the marketing landscape has evolved, moving away from gender-specific brand experiences towards a more nuanced and inclusive approach.
When a food & drink trend reaches its sell-by date, how should brands respond?
The Drum
20.02.2024
Our Managing Director, Louisa O’Connor, comments on how businesses can plan for the long term.
Screen to Stage; Brand experience poised to steal the Spotlight at Super Bowl 2024
Article
08.01.2024
With the highly anticipated hashtag #SBLVIII right around the corner, brands are fighting for consumer attention on and off the screen.
At $7million for a 30-second ad slot, are brands starting to see more value in investing in authentic and impactful experiences?
#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents
Creative Pool
05.01.2024
Seen Presents’ managing director, Louisa O’Connor, delves into her journey in the experience industry and future aspirations.
ITV partners with Seen Presents to refresh ITV Palooza 2023 experience
Event Industry News
31.10.2023
Seen Presents is proud to announce a new strategic partnership with ITV, the UK’s leading commercial broadcaster, for their much-anticipated annual event, ITV Palooza, taking place on 21st November.
What do they do all day? Seen’s Melisa Dagli on the role of an associate project director
The Drum
13.09.2023
As part of The Drum’s series demystifying the many job titles that make up adland, Melisa Dagli talks us through the role of associate project director here at Seen Presents.
Campaign Experience Awards winners 2023:
Event Team
Little Black Book
07.10.2024
Campaign
30.03.2023
Proudly female-led, Seen Presents has experienced a veritable whirlwind of a year and has won Event Team of the Year at the Campaign Experience Awards.
Behind the Wheel: Seen Presents on Launching Volvo EX30 with Experiential Marketing
Our Design Director, Chris Blaydes delves into the importance of music and sound when designing brand experiences.
5 minutes with… Louisa O’Connor
Major Players
28.03.2023
Business Manager Emma Stephenson sat down with experiential leader, Louisa O'Connor to talk through experiential at Seen Presents, the trends forecast for this year as well as some crucial elements to soaring success in the events space.
McDonald’s hosts immersive experience at London’s Outernet
Seen Presents feature in Campaign UK magazine for our work with Red Consultancy and McDonald's.
Campaign
19.04.2024
Still Cautiously Optimistic:
British Industry Responds to IPA Bellwether Report for Q1 2024
Our Client Services Director, Natasha Broady, summed up her thoughts on this update and the current brand experience landscape.
The True Cost of Experiential Sustainability
Creativepool
03.07.2024
Our Creative Director, Jonathan Bates shared his opinion on why brands are reluctant to invest in sustainable practices and how we, at Seen Presents, have made a conscious effort to drive event sustainability across our projects.
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Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
BizBash
28.06.2024
Seen Present’s project for Netflix has been spotlighted in Bizbash’s roundup of brands that ‘Stole the Show’ at Cannes Lions, amongst other industry giants!
Is B2B dead?
M&IT
18.06.2024
Our Managing Director, Louisa O'Connor, shared her thoughts on how to revolutionise B2B brand experiences to attract and engage new audiences.
Experiential Marketing: “Feasts for the Eyes, Ears and Soul”
Little Black Book
22.05.2024
Our previous Creative Director, Jonathan Bates, delved into his creative process unveiling how he infuses imagination and delight into immersive experiences and the current challenges impacting creativity across our industry.
Using Music and Sound Design to Tell Stories and Create Immersive Experiences
Creativepool
23.05.2024
Our Design Director, Chris Blaydes was featured in Little Black Book’s latest feature of ‘Behind the Work’, talking all things Automotive.
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Long Live the Experience Era
Insights
15.07.2024
Did you miss our insights event and webinar? We’ve got you covered.
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Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Seen Presents has been recognised for bringing Netflix’s most iconic shows to life at Cannes Lions 2024! From interactive experiences like the “Squid Game” challenge to the immersive rooftop takeover.
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Event Marketer
03.07.2024
Our managing director, Louisa, speaks on the problems and advantages of WFH and getting the right balance.
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With the WFH battle still raging, how are agencies finding the right balance?
The Drum
01.08.2024
Can brands engage Gen Alpha girls to prevent them from quitting sport for good?
Campaign
12.08.2024
Jay, our senior strategist speaks on how this year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.
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The Fascinating Early Jobs of 12 Event Professionals
BizBash
13.08.2024
Our MD, Louisa talks about her professional origin story alongside industry professionals. We learn how they started in the most unexpected places.
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Revolutionizing Brand Experience: Will AI create new value or destroy the human fabric of brand experience?
Article
12.09.2024
Our Senior Creative Strategist, Jay Davis, delves into AI’s ever-growing role in our industry.
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Experiential enters the AI era
Article
12.09.2024
We’ve rounded up some of the best-in-class activations from this year, where brands took their IRL experiences to the next level with a sprinkle of AI magic.
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Is the Don Draper look dead? How adland dresses for business success today
Campaign
03.10.2024
Our Managing Director, Louisa O'Connor shared her thoughts on why traditional dress codes are becoming a thing of the past, in an article for The Drum.
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Beige 2 Brilliant: Bringing creativity back to your B2B event marketing?
Article
14.11.2024
Our Senior Creative Strategist, Jay Davis shakes things up with a bold case for ditching the drab and embracing the same creative flair that B2C audiences get by default, regardless of budget size.
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Trend Inflation and Cultural Suffocation: Can Brands Jump on Trends Without Squashing Them?
Article
18.10.2024
Our talented Marketing Manager, Sarah Showler has been featured in Because of Marketing! In this exciting feature, Sarah details how she got into the marketing industry, tips on measuring the success of brand experience and the evolving role of brand experience in marketing strategies.
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An Interview with Seen Present’s Marketing Manager, Sarah Showler
Because of Marketing
27.12.2024
We’re proud to officially welcome Emily Lyddon and Lucy Ducker to the team as Associate Creative Directors!
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Seen Presents hires Emily Lyddon-Towl and Lucy Ducker as ACDs
Little Black Book
18.10.2024
We’re thrilled to share our McDonald's ‘Best Burger’ campaign at Outernet London in collaboration with Red Consultancy has been voted no. 4 in Campaign's top 10 live experiences of 2024.
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The Lists 2024: Top 10 live experiences
Campaign
04.12.2024
Our Associate Creative Director, Emily Lyddon, has shared her favourite brands, campaigns and the two creative principles that stood out for her this year, in an article for Little Black Book.
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Did Nostalgia Rule 2024's Creativity
Campaign
13.12.2024
Our Managing Director, Louisa O'Connor, shared her thoughts on this in an article for BizBash this week alongside other industry professionals including David Ogiste and Sophie Billi-Hardwick.
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20 Event Professionals Share Their Biggest Hopes for the Industry in 2025
BizBash
19.12.2024
Our Senior Strategist, Jay Davis shared his predictions for the experience industry in Campaign UK’s ‘Year Ahead’ feature.
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The Year Ahead 2025: Experiences
Campaign
07.01.2025
Little Black Book
13.12.2024