Long Live the Experience Era

Insights
15.07.2024

Only 29% of brands currently harness live experiences in their marketing strategies.

In today’s fiercely competitive market where consumers demand more meaningful and participatory exchanges, why is experiential marketing still being underestimated?

During our recent insights event, we delved into the unmatched impact of brand experiences in cultivating cultural relevance and why implementing them early into your marketing strategy is essential in redefining your connection with consumers.

See below our key takeaways.