Has any good come from the Glasgow Wonka experience?

It was advertised as the "place where chocolate dreams become reality", but those who paid £35 a ticket for 'Willy's chocolate experience' in Glasgow two weeks ago were left disappointed.

Aside from the vast array of memes and a horror film inspired by the event reportedly in the works, has anything positive come from the event? Campaign asked the experts.

“When I saw the Willy Wonka coverage blow up, I had two reactions, first I felt sick, then I felt justified. 

Sick, because the thought of being the person on-site feeling totally out of control and not being able to fix it, filled me with total dread. Justified, because as event professionals we work so hard to justify the power and impact of experiences done well and the investment they need. 

The Willy Wonka news has shone a light on the fact that designing and building standout experiences is not easy. It’s shown the fallout that can happen if an experience is done badly and highlighted the need to always engage businesses that are proven to do it well. 

The positive is maybe now brand experience agencies won’t have to work so hard to show they are worth the investment or prove their value? Look what happens when you try and wing it on the cheap...”

Louisa O’Connor, Managing Director of Seen Presents.

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