Tell us a bit about your role! Is there a “typical” day?

As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some forward-thinking sessions to plot out how we're going to steer the ship and seize opportunities.

Of course, I can't forget the team one-on-ones—they're crucial. It's where we sync up and make sure everyone's on the same page. I also carve out some time for market research to see what’s trending and keeping people talking, I want to ensure Seen Presents are always in the loop with what's happening out there. 

What was the biggest challenge in getting to your current position?

Looking back, my major hurdle was probably wrestling with my own self-belief. It took me quite a while to see that I do actually know our industry inside out, and that knowledge and passion has helped build solid connections with clients. 

So, my biggest challenge was my own self-worth, and self-belief is a challenge for a lot of people, especially women. It takes us twice as long to get into roles we were probably destined for a long time ago.

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