Tommee Tippee Café
Challenge
To create an exclusive pop-up café with a purpose, in celebration of Tommee Tippee’s new brand repositioning, that would drive brand awareness and incite new audiences.
Solution
In collaboration with Good Culture, we launched the ‘Tommee Tippee Café', giving parents and young families a much-needed break from reality. With an influencer pre-launch party to kick off the experience, the café then opened to the public for a further two days.
Using intel from parents and young families, we designed the ultimate haven for parents to unwind, tailoring the space to cater to their every need including designated buggy parking stations, and baby changing areas. Perfect prep stations enabled parents to prep their baby bottles throughout the day, and nap times were also built into the schedule to minimise disruption to their babies’ all-important routines. The space evoked a warm and relaxing environment mirroring Tommee Tippee’s new brand identity, designed to appeal to millennial and Gen Z parents.
Each day kicked off with a coffee morning hosted by Peanut, one of the fastest-growing social networking apps for women, where guests could enjoy branded sweet treats and connect with like-minded parents, fostering community and connection. We then orchestrated a series of feel-good, holistic masterclasses such as yoga sessions and baby-barre classes, as well as insightful workshops hosted by guest experts including Kate Ferdinand, Laura Jackson, Patricia Bright, and Charlotte Stirling-Reed.
