TikTok Shopping
To launch the new TikTok shopping function in the UK, we were tasked with creating a captivating IRL event that could be live streamed across the platform.
Solution
We designed and produced a two-day shoppable event, streamed live for a total of 10 hours on TikTok across the UK. We installed 3 immersive sets playing on a bold and futuristic look and feel, harnessing the latest TikTok colours, trends and ‘Shopping’ branding.
The sets featured 11 brands from the world of beauty, tech and gaming along with exclusive TikTok merchandise available only via the shop. The versatile set designs enabled a smooth and flexible broadcast across the 10-hour show, allowing seamless transitions from one set to another. While one set was being filmed, another was being re-set with new props and ensuring a dynamic and engaging viewing experience.
