TikTok Cannes Lions
Challenge
To debut TikTok at Cannes Lions whilst ‘edutaining’ brands and festival goers on the key features and benefits of using the platform as a marketing tool.
Solution
We brought their ‘All Access’ campaign to life by creating an unforgettable multi-tiered brand experience that stretched across the city of Cannes. We transformed four key locations encompassing a brand playground Cabana showcasing the latest product advancement, a HQ meeting space for B2B connections, a day time brunch at a beach focused around World Music Day and a finale party night at L’Ecrin.
We immersed guests by bringing the digital platform to life in the real world through engaging interactive app zones, exclusive workshops with high profile guest speakers and TikTok creators, curated food and drink menus as well as entertainment-led experiences all of which were themed around viral TikTok trends.
