Volvo EX30 Launch
Challenge
In collaboration with agency CAA, we were tasked with delivering an exclusive launch experience for Volvo’s electric and smallest ever SUV, the EX30, that would drive brand love and appeal to a younger demographic.
Solution
Guests were invited to step inside ‘Hus of Volvo’, in Central London. Across the two-day event, guests caught a first glimpse of the vehicle and were transported into a premium multi-sensory Swedish experience like no other, bringing key components of the Volvo EX30 to life through authentic storytelling.
Sustainability was our North Star, to ensure the design echoed the values of the EX30 and the ethos driving Volvo innovation. Four multi-sensory, immersive rooms were meticulously crafted to embody the essence of Scandinavian nature and help spark content creation.
Mist
transported guests to Northern Sweden and the aurora borealis, through an audio-visual immersive experience overlaid with a music and narrative composition.
Breeze
was designed to replicate a Swedish summers day. Guests were invited to explore the archipelago using an AR filter our studio designed and produced.
Indigo
celebrated the 50% denim fibres in the car interior which are reclaimed from jeans, through a Sashiko denim upcycling workshop.
Pine
transported attendees into the Taiga forests of Northern Sweden to discover the healing properties of essential oils used in the interior materials, through a fragrance making workshop.
150% increase in interest to test drive the EX30
87% of attendees would recommend it to friends and family
61% uplift in brand familiarity among guests
405 social media posts, reaching an audience of 1.35m+
32 pieces of new content generated for paid amplification on Volvo’s channels
