Volvo EX30 Launch

Challenge

In collaboration with agency CAA, we were tasked with delivering an exclusive launch experience for Volvo’s electric and smallest ever SUV, the EX30, that would drive brand love and appeal to a younger demographic.

Multi-sensory Immersive automotive experience

Solution

Guests were invited to step inside ‘Hus of Volvo’, in Central London. Across the two-day event, guests caught a first glimpse of the vehicle and were transported into a premium multi-sensory Swedish experience like no other, bringing key components of the Volvo EX30 to life through authentic storytelling.

Sustainability was our North Star, to ensure the design echoed the values of the EX30 and the ethos driving Volvo innovation. Four multi-sensory, immersive rooms were meticulously crafted to embody the essence of Scandinavian nature and help spark content creation.

Mist transported guests to Northern Sweden and the aurora borealis, through an audio-visual immersive experience overlaid with a music and narrative composition.

Breeze was designed to replicate a Swedish summers day. Guests were invited to explore the archipelago using an AR filter our studio designed and produced. 

Multi-sensory Immersive automotive experience launch

150% increase in interest to test drive the EX30

87% of attendees would recommend it to friends and family

61% uplift in brand familiarity among guests

405 social media posts, reaching an audience of 1.35m+

32 pieces of new content generated for paid amplification on Volvo’s channels

Indigo celebrated the 50% denim fibres in the car interior which are reclaimed from jeans, through a Sashiko denim upcycling workshop.

Pine transported attendees into the Taiga forests of Northern Sweden to discover the healing properties of essential oils used in the interior materials, through a fragrance making workshop.

Volvo EX30 Launch

Challenge

Solution

Mist transported guests to Northern Sweden and the aurora borealis, through an audio-visual immersive experience overlaid with a music and narrative composition.

Breeze was designed to replicate a Swedish summers day. Guests were invited to explore the archipelago using an AR filter our studio designed and produced.

150% increase in interest to test drive the EX30

87% of attendees would recommend it to friends and family

61% uplift in brand familiarity among guests

405 social media posts, reaching an audience of 1.35m+

32 pieces of new content generated for paid amplification on Volvo’s channels

Indigo celebrated the 50% denim fibres in the car interior which are reclaimed from jeans, through a Sashiko denim upcycling workshop.

Pine transported attendees into the Taiga forests of Northern Sweden to discover the healing properties of essential oils used in the interior materials, through a fragrance making workshop.

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Volvo EX30 Launch

Challenge

Solution

Mist transported guests to Northern Sweden and the aurora borealis, through an audio-visual immersive experience overlaid with a music and narrative composition.

Breeze was designed to replicate a Swedish summers day. Guests were invited to explore the archipelago using an AR filter our studio designed and produced.

150% increase in interest to test drive the EX30

87% of attendees would recommend it to friends and family

61% uplift in brand familiarity among guests

405 social media posts, reaching an audience of 1.35m+

32 pieces of new content generated for paid amplification on Volvo’s channels

Indigo celebrated the 50% denim fibres in the car interior which are reclaimed from jeans, through a Sashiko denim upcycling workshop.

Pine transported attendees into the Taiga forests of Northern Sweden to discover the healing properties of essential oils used in the interior materials, through a fragrance making workshop.

McDonald's Best Burger Campaign

Back Market: Back to School NYC

Get in touch

Connect

Join the team

Legal info

Address

Breeze was designed to replicate a Swedish summers day. Guests were invited to explore the archipelago using an AR filter our studio designed and produced. 