Converse Renew

Launch the Converse Renew collection to the public to engage the brand’s audience in the spirit of renewing what they do

Solution

Over 500 guests visited to renew or recycle materials with Converse and the DIY creative workshops with Lava La Rue raised over £2,500 for the local Shelter store

The event was also covered by major titles including WIRED, Hypebeast and the Evening Standard helping to enhance the reach of the story and campaign

The items created for the pop up events then lived on in store creating retail display units for Office and Size as well as eventually seating and furniture at the Converse Head Office in London.

Impact

Over 500 guests visited to renew or recycle materials with Converse and the DIY creative workshops with Lava La Rue raised over £2,500 for the local Shelter store

The event was also covered by major titles including WIRED, Hypebeast and the Evening Standard helping to enhance the reach of the story and campaign

The items created for the pop up events then lived on in store creating retail display units for Office and Size as well as eventually seating and furniture at the Converse Head Office in London.

Zero to landfill – all event items were re-used or recycled post event

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