TikTok Fashion Week
Challenge
To develop unique experiences at a series of global Fashion Weeks, tailored to reaffirm TikTok’s credibility in the fashion space, whilst driving content creation.
Solution
Across London, Paris and New York Fashion Weeks, we developed a ‘forward-thinking’ design language - representing TikTok’s commitment to being ahead of the fashion world and constantly setting trends. We brought this concept to life across all three cities through moving projections, floating fabrics, and the use of reflective and undulating surfaces.
Interactive 9:16 catwalks enabled creators to personalise and showcase their unique style, whilst #FitCheck Studios used CapCut technology to help create professional edits of their outfits.
Partnering with iconic beauty brands Fenty and Isamaya, we created ‘get ready with me’ beauty stations, where guests could explore the latest beauty trends whilst of course, capturing it all on TikTok.
Playful ‘Fashion Future’ tarot card readings, personalised swag sewing stations and a speed dating-style experience further connected brands and creators.
