TikTok Game Changer
Challenge
To design and produce a virtual event that was streamed across EMEA to showcase the importance of mobile gaming, whilst educating viewers on the ways in which TikTok can support a brand's journey into the rapidly evolving business world.
Solution
With just a 5-week lead time, we designed a fun, gamified concept and orchestrated all logistics and production to deliver a seamless one-hour show which was streamed across 23 countries.
Our concept was comprised of four bespoke gaming levels for each of the three external speakers, two of which were based in Paris and Berlin. Each level took viewers through a virtual TikTok gaming world which included power up bars, coin collection graphics and playful level names.
Retro video games inspired the design of each level which included desert landscapes, lava pools and ice cities. Animation and pixelated graphics enhanced the video, whilst live polls and an interactive photobooth ensured full viewer immersion.
The set in London featured a 5m x 3m LED screen complete with a reflective floor to pick up the vibrant graphics creating an infinity effect along with LED cubes to create depth.
