Amazon unBoxed
Challenge
To design and deliver the inaugural Amazon unBoxed event in Paris, to help drive brand awareness and educate customers on the brand’s extensive product portfolio.
Solution
We transformed the Pavillion Vendome, in the heart of the vibrant city, into an engaging B2B experience for over 300 advertising professionals to explore the power and unique benefits of Amazon Ads across key platforms -Twitch, Prime Video and Live Sports. Speakers included Twitch Content creator, Maghla and the renowned Actor, Franck Gastambide.
Alongside an array of insightful plenary sessions and captivating product demonstrations led by Amazon ads affiliates, we created the ‘Connections hub’ featuring 3 immersive activation spaces, each tailored to a specific platform:
Prime Video: A key title photo opportunity where the top releases of 2024 were brought to life through QR codes and a content bar featuring eye-catching trailers.
Twitch: Guests walked through three pillars, each showcasing different features and uses for Twitch including 12 interactive screens showcasing different communities and relevant Amazon Ads’ successes on the platform.
Live Sports: A fun photo opportunity which promoted the platforms partnership with Roland Garros with props including tennis rackets and bags.
This space also featured an impressive drinks area with an unforgettable DJ and carefully curated food menu.
