As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape.
This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash.
Experiential enters the AI era
We’ve rounded up some of the best-in-class activations from this year, where brands took their IRL experiences to the next level with a sprinkle of AI magic.
Revolutionizing Brand Experience: Will AI create new value or destroy the human fabric of brand experience
Our Senior Creative Strategist, Jay Davis, delves into AI’s ever-growing role in our industry.
The Fascinating Early Jobs of 12 Event Professionals
Our MD, Louisa talks about her professional origin story alongside industry professionals. We learn how they started in the most unexpected places.
Can brands engage Gen Alpha girls to prevent them from quitting sport for good?
Jay, our senior strategist speaks on how this year, the oldest members of Gen Alpha are turning 14, and their “teenage breakup with sport” is beginning.
With the WFH battle still raging, how are agencies finding the right balance?
Our managing director, Louisa, speaks on the problems and advantages of WFH and getting the right balance.
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Seen Presents has been recognised for bringing Netflix’s most iconic shows to life at Cannes Lions 2024! From interactive experiences like the “Squid Game” challenge to the immersive rooftop takeover.
Long Live the Experience Era
Missed our insight event? read here to see our key takeaways.
2024 Cannes Lions: What did we see?
Whilst on site delivering our very own activation for Netflix, our team took some time out to see how some of the most renowned tech brands turned up at the festival this year.
The True Cost of Experiential Sustainability
Our previous Creative Director, Jonathan Bates shared his opinion on why brands are reluctant to invest in sustainable practices and how we, at Seen Presents, have made a conscious effort to drive event sustainability across our projects.
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival
Seen Present’s project for Netflix has been spotlighted in Bizbash’s roundup of brands that ‘Stole the Show’ at Cannes Lions, amongst other industry giants!
Is B2B dead?
Our Managing Director, Louisa O'Connor, shared her thoughts on how to revolutionise B2B brand experiences to attract and engage new audiences.
Using Music and Sound Design to Tell Stories and Create Immersive Experiences
Our Design Director, Chris Blaydes delves into the importance of music and sound when designing brand experiences.
Experiential Marketing: “Feasts for the Eyes, Ears and Soul”
Our previous Creative Director, Jonathan Bates, delved into his creative process unveiling how he infuses imagination and delight into immersive experiences and the current challenges impacting creativity across our industry.
McDonald’s hosts immersive experience at London’s Outernet
Seen Presents feature in Campaign UK magazine for our work with Red Consultancy and McDonald's.
Still Cautiously Optimistic: British Industry Responds to IPA Bellwether Report for Q1 2024
Our Client Services Director, Natasha Broady, summed up her thoughts on this update and the current brand experience landscape.
Has the Tide turned for brands at SXSW?
What does a laundry detergent brand have to do with ‘the convergence of tech, film, music, education, and culture’?
From Gendered To Neutral - The New Era Of Brand Experiences
Louisa O'Connor, Managing Director of experiential events agency, Seen Presents, looks at how the marketing landscape has evolved, moving away from gender-specific brand experiences towards a more nuanced and inclusive approach.
When a food & drink trend reaches its sell-by date, how should brands respond?
Our Managing Director, Louisa O’Connor, comments on how businesses can plan for the long term.
Screen to Stage; Brand experience poised to steal the Spotlight at Super Bowl 2024
With the highly anticipated hashtag #SBLVIII right around the corner, brands are fighting for consumer attention on and off the screen.
At $7million for a 30-second ad slot, are brands starting to see more value in investing in authentic and impactful experiences?
#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents
Seen Presents’ managing director, Louisa O’Connor, delves into her journey in the experience industry and future aspirations.