As a passionate and dedicated team of brand experience experts, we pride ourselves in having our finger on the pulse of our ever-evolving industry. We are thought leaders who keep our clients and partners informed about the latest trends and developments shaping the industry landscape. 

This is the hub of our published articles, opinions and insights which have been featured in leading titles including The Drum, Campaign Magazine, Little Black Book and BizBash. 

Abbie Winterford Abbie Winterford

Experiential enters the AI era

We’ve rounded up some of the best-in-class activations from this year, where brands took their IRL experiences to the next level with a sprinkle of AI magic.

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Abbie Winterford Abbie Winterford

2024 Cannes Lions: What did we see?

Whilst on site delivering our very own activation for Netflix, our team took some time out to see how some of the most renowned tech brands turned up at the festival this year.

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Abbie Winterford Abbie Winterford

The True Cost of Experiential Sustainability

Our previous Creative Director, Jonathan Bates shared his opinion on why brands are reluctant to invest in sustainable practices and how we, at Seen Presents, have made a conscious effort to drive event sustainability across our projects. 

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Abbie Winterford Abbie Winterford

Is B2B dead?

Our Managing Director, Louisa O'Connor, shared her thoughts on how to revolutionise B2B brand experiences to attract and engage new audiences. 

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