What do they do all day? Seen’s Melisa Dagli on the role of an associate project director

This week, as part of our series demystifying the many job titles that make up adland, Melisa Dagli of experiential agency Seen Presents talks us through the role of associate project director.

“When I first started out, I worked at a startup agency that was partnering with Croatian music festivals. I was doing a lot of social media, but because it was a startup company it was one of those things where it was all hands on deck. Everyone got involved in everything. I realized that I liked more of the project management and pulling all of the pieces together.

I joined Seen Presents two years ago. I started as senior project manager. I was promoted recently [to associate project director]. There were four people when I first interviewed; from that to get to 20, delivering international events for global brands, is exciting. Louisa, our incredible MD, is building something exciting here.”

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