The Lists 2024: Top 10 live experiences
McDonald’s delved into the world of immersive experiences with this ASMR-inspired event at London’s Outernet. The experience marked the nationwide rollout of the brand’s “enhanced” core beef burger range. The sensory event included activities harnessing the power of sight, sound, touch, smell and taste to showcase improved elements of the burgers, such as buns, patties, onions, cheese and lettuce. Attendees could walk through a giant lettuce, which made a crunching sound when touched, and a "squishable" installation allowed guests to interact with the burger buns. Members of the public received 2500 reward points if they downloaded the McDonald’s app.