An Interview with Seen Present’s Marketing Manager, Sarah Showler
In feature 022 of Conversations Behind The Campaign, we interviewed Sarah Showler, Marketing Manager at Seen Presents.
In our interview, Sarah shares with us her journey into marketing, how to measure the success of a brand activation, the changes in consumer behaviour around pop up events, brand activations and experiential marketing, how she feels AI will affect brand experiences and so much more.
Can you please share your story on how you got into marketing? When did your marketing career begin, what is your current role(s) and what role(s) have you previously had within the industry?
You know that annoying friend in the group chat who’s always trying to arrange a trip or social outing? That’s me. I love to plan, and I’m obsessed with being organised, so naturally the allure of the events world always intrigued me. So off I went to Napier University in Edinburgh to study Festival and Events Management, and after securing myself an amazing internship, my love for live events grew.
After completing a year in New York as part of the Mountbatten Programme, I joined a brand experience agency in London. I had some amazing experiences including travelling the world with BMW for Formula E – but I quickly realised my skillset was better suited to another area of the events world – hence my move into the new business and marketing team! Having worked on the project side, I have a unique view and understanding of the industry which has equipped me with instincts that have served me well in my new career.
10 months ago, I was lucky enough to join Seen Presents, where I’m now heading up the newly formed marketing team. They’re only in their 3rd year of trading, so it’s incredibly special being a part of their growth journey.