Tommee Tippee Sleepfest

Launch Tommee Tippee’s first ever sleep collection and help support tired parents whilst offering them advice to get better sleep for their babies and themselves

Solution

To celebrate the launch of Tommee Tippee’s new sleep range, we hosted the first ever SleepFest on World Sleep Day in the heart of London.

The interactive day long festival offered parents the chance to kick back and relax, whilst getting some useful hints and tips about how to improve both their own and their child’s sleep. We collated a panel of experts and influencers including Rosie Ramsey, Rachaele Hambleton (@parttimeworkingmummy), Warren Hoyte (@daywithdad) and Kathryn Dowling.

In addition to expert advice, our engaging workshops gave parents some much needed rest and relaxation. We gave parents the opportunity to create their own calming or rejuvenating fragrances, target sleep related aches with live masseuses and get creative with relaxing nursery poster foiling masterclasses.

We also had a digital illustrator on hand to capture guests in dreamy scenes and a sleepy nursery so parents could get some time to pamper themselves as their babies rested.

Delicate and nourishing food and drink also ensured guests kept calm with lavender moon milks and kept energised with protein packed treats from festival favourites Sweet Nothings and Rock my Bowl.

Impact

Guests had exceptionally positive feedback on the benefits provided by the event with 100% positive sentiment from attendees and press.

We gained 5,359,447 impressions across social with 4,649,772 engagements.

Our influencers and experts created 170 pieces of content with +102% on KPI.

Press saw a 75.5m PR reach along with 90 minutes of unique broadcast content generation.

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