Create an experience to relaunch the brand and introduce the new lemon and green apple flavours to the UK.

Solution

Taking inspiration from the ATL we created an experience which was rebellious in spirit and aligned with the iconoclastic French brand. It was a destination for those who like clean living but also know how to play hard!

At the heart of the event was a sensory picnic hamper for two, curated by the Meringue Girls, there was a surprise with every mouthful, with playful colours, textures and flavours. The Perrier Butlers were on hand to not only serve hampers, but to fan your brow and give relaxing shoulder massages.

To transport the guests in the extraordinary world of Perrier, immersive and entertaining touch points were in abundance. Our pop-up acoustic swing band roamed the venue serenading guests much to their delight, to encourage organic social sharing we had boomerang swings and a trampoline gif installation and DJ Jess Skye turned the pique-nique into a party by night. The Majorettes hula hooped and encouraged guests to join in and shake off the working day!

Impact

The event was enjoyed by 300 attendees featuring a mix of media, influencers and consumers alike who between them experienced over 1,300 cocktails.

The event created 1m+ social impressions plus 25k impressions with the Dojo partnership and awareness was driven through ATL and successful press coverage.

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