Showcase 2016 winter running product and innovation stories to key media and trade partners
In order to bring to life the products which featured thermoregulation and night-time visibility technology we needed to rethink the traditional showcase format and create a truly immersive experience. Using hyper-directional sound showers, guests could unlock the stories via acoustic content which guided them through the space. UV, neon, strobe lighting, temperature control and bespoke content on transparent screens were other techniques used to amplify the showcase. The event culminated in a run along the river Seine so they could feel and test the new kit.