E! and Missguided wanted to create a festival experience which showcased their partnership.
Taking inspiration from nostalgic female bedroom culture we created a backstage themed area where girls could get festival ready with their squad. Crafting a lively and luxury environment enabled guests to feel genuine anticipation and excitement. The brands facilitated 1000 festival make overs and gave away 525 bespoke screen-printed slogan tee’s and lots of yummy cocktails. The brand also hosted live backstage celebrity interviews from the festival.