E! and Missguided wanted to create a festival experience which showcased their partnership.


Taking inspiration from nostalgic female bedroom culture we created a backstage themed area where girls could get festival ready with their squad. Crafting a lively and luxury environment enabled guests to feel genuine anticipation and excitement. The brands facilitated 1000 festival make overs and gave away 525 bespoke screen-printed slogan tee’s and lots of yummy cocktails. The brand also hosted live backstage celebrity interviews from the festival.


Over 300 elated squads shared their GIF’s online generating 80k likes and 14m+ impressions. 

“I love that E! and Missguided have brought a touch of luxury to Wireless” Bixanne Tam, 26, Festival Goer

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