H&M faced the challenge of showcasing the Kangol x H&M and Studio AW20 collections in an engaging and interactive way to press and influencers during a pandemic
To ensure the two collections were celebrated in a unique and engaging way we created a hybrid event which delivered both an online and offline experience for our guests.
For each collection we created an interactive virtual launch event which was hosted on a dedicated microsite supported by bespoke seeding kits and personalised content.
We built and styled a showroom to bring to life the collection and then filmed and streamed engaging content such as collection walkthroughs, styling tips and Q&As with special guests including H&M Creative Advisor and singer-songwriter Mabel, who co-designed the Kangol collection.
An interactive and shoppable digital showroom allowed press to click and explore the collection via the microsite safely from their own home.
To complete the experience guests were delivered individual at-home kits which included bespoke catering, cocktail ingredients and unique decorative items linked to the collection so they could enjoy that added in real life experiential element along with the digital content.