Solution

As we weren’t able to bring our audience physically to the launch event, we took the party to them virtually!

We created a hybrid event which delivered both an online and offline experience for our guests

For each collection we created an interactive virtual launch event which was hosted on a dedicated microsite

As the collection launched we streamed exclusive content, from collection walkthroughs to styling tips and Q&As with special guests including H&M Creative Advisor and singer-songwriter Mabel, who co-designed the Kangol collection. Press could also explore the collection within a showroom image on the portal with downloadable assets

To complete the experience guests were delivered at-home kits which included bespoke catering, cocktail ingredients and decorative items linked to the collection