Virtual Events - H&M x Kangol Collaboration & H&M Studio Collection

H&M faced the challenge of showcasing the Kangol x H&M and Studio AW20 collections in an engaging and interactive way to press and influencers

Solution

As we weren’t able to bring our audience physically to the launch event, we took the party to them virtually!

We created a hybrid event which delivered both an online and offline experience for our guests

For each collection we created an interactive virtual launch event which was hosted on a dedicated microsite

As the collection launched we streamed exclusive content, from collection walkthroughs to styling tips and Q&As with special guests including H&M Creative Advisor and singer-songwriter Mabel, who co-designed the Kangol collection. Press could also explore the collection within a showroom image on the portal with downloadable assets

To complete the experience guests were delivered at-home kits which included bespoke catering, cocktail ingredients and decorative items linked to the collection

Impact

Guest feedback was highly positive and attendance exceeded all expectations 

Due to the success, more virtual experiences are planned 

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