Seen | Insights

SEEN Insights

Staying in tune with our industry allows us to stay informed and relevant for our brands. We have a series of articles, reports and white papers which you can read here. Our partner agency Seen Displays specialise in retail design and experiences and you can also find their insightful industry reports here

SEEN Get Ready to Reconnect: Live Experience Post Covid-19

We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.

SEEN Maximising Pop-Up Spaces

As the popularity of pop-ups steadily increases, we discuss how brands can make the most of these activation spaces to achieve their desired effect and engage their consumers in a meaningful way.

SEEN Building Trust & Advocacy

Trust isn’t easily won these days but it’s very easily lost. Here we look at how brands can create positive emotional connections with consumers and ways these relationships can be maintained to drive long-term advocacy.

SEEN Festivals

As it comes up to festival season, we look at how brands can stand out from the crowd in a festival environment. From FMCG to fashion, brands are finding that these micro-climates are the perfect places for activations.

SEEN Alcohol Trends Report

We continue our series of Trend Reports this time exploring key trends in the alcohol market and the influence they are having on consumers' decision-making and engagement with brands.

SEEN FMCG Report

This report explores trends impacting FMCG in 2018 and through the lens of 'Live Experience’ showcases our thoughts on where brands can make the most impact with their audiences.

SEEN This Live

We produced an in-depth exploration into creative storytelling and emotional responses within live experiences through talks, workshops and discussions.

SEEN This: Issue 4

In this issue, we consider how digital brands are being brought into a physical space and why audiences still need to feel connected to brands in order to build advocacy.

SEEN This: Issue 3

In this issue we introduce Seen Connects, the newest member of the Seen Collective. It covers all things social and influencers, providing industry insights as well as what Connects have been up to in the 3 months since their launch.

SEEN This: Issue 2

In this issue we consider how brands can use consumer data and information to create meaningful engagements, new products and new ways of measuring the value of experience.

SEEN This: Issue 1

In this issue we examine the use of science in the understanding of live event spaces. Also, we look at how cognitive technologies can potentially enhance consumer engagement and experience.

The Human Touch

The Human Touch draws on insights from architecture, neuroscience, psychology, semiotics, anthropology and service design in the hope that it will encourage brand owners to see what the event industry does in a new, more strategic light.