Create a sampling experience to actively get consumers working up a thirst as part of the Just Get Thirsty campaign.


Embodying the vibrant brand personality consumers were immediately drawn into the immersive beach-inspired pop-up where they could trial a Vita Coco, whilst listening to laid back summer tunes from the resident DJ, challenge a friend to the 30ft coconut tree climb or take a gif with one of the surfer dudes. The multiple touch points encouraged exploration and supported the sense of curiosity, surprise and fun we wanted to stimulate.


Across London, Manchester and Birmingham we interacted with 50,000 consumers, over 750 people climbed the coconut trees attempting to win a holiday, 844 Gifs were shared on social with a reach of 176k.