Best of Pinterest Food Awards

Create an informal and interactive awards ceremony for the first in the Best of Pinterest UK awards series, ‘The Food Awards’.

Solution

Bringing the pins to life in the physical world allowed us to create playful and sensorial installations which made guests feel happy and relaxed, creating intrigue pre and post the main ceremony. The speed dining experience featured a mini 3 course tasting menu and wasn’t complete without the doodle tablecloth. A vegan freakshake bar and edible Pinterest donut wall ensured sugar levels were high!

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Impact

During the awards, Pinterest UK trended organically on Twitter – with a 845.3% increase in impressions. Zignal reported the Food Awards had a 99% positive sentiment.

The Pinterest Food Awards had a 99% positive sentiment and trended organically on Twitter.