Nike Paris Innovation Summit

Showcase 2016 winter running product and innovation stories to key media and trade partners

Solution

In order to bring to life the products which featured thermoregulation and night-time visibility technology we needed to rethink the traditional showcase format and create a truly immersive experience. Using hyper-directional sound showers, guests could unlock the stories via acoustic content which guided them through the space. UV, neon, strobe lighting, temperature control and bespoke content on transparent screens were other techniques used to amplify the showcase. The event culminated in a run along the river Seine so they could feel and test the new kit.

Impact

Content captured and shared by key media titles including Vogue, GQ, Vanity Fair, Elle, Runners World and Women’s Health

This event was a new experience for our media and for Nike, we are so pleased that we pushed the boundaries and tried something new. Nike Client